The viewship numbers for the Saint vs. Colts Superbowl came in late Monday and they were huge. According
to reports 106 million people were watching the game world wide. This actually knocked off the old
#1 spot, the final episode of M.A.S.H.
While the question remains whether those people were watching for the GAME or the COMMERCIALS there
was one item that seemed to be missing: A Toyota commercial.
In my opinion, Toyota fumbled the superbowl opportunity to appologize to curret, and hopefully, future
customers of their products. A couple million dollars for a 30 second spot would have been CHEAP
money to reach that large of an audience, and could have gone a long way to try and start to
repair the damange they have done to their brand, and reputation as a whole.
The car we used to make fun of when I was younger was the Ford Pinto. It had that reported
problem of potentially going to BLOW UP if hit from behind. Now that will forever be replaced
in my head with jokes about Toyota.
Q: What's worse then driving a Ford Pinto?
A: Driving a Ford Pinto and seeing a Toyota pulling up behind you at a stop light!
Back on September 30, 2009...BusinessWeek ran a
story
with the headline "Toyota recall will end up being a positive for the brand". I wonder if they stand
by that story now?
- Scott