Woods Woody Costs 12 Billion Dollars

According to a AP news story, 2 economic professors examined the stocks of companies that endorse Tiger Woods for the 13 days that followed his so called "accident" and his final admission of infidenlity.

What they propose, based on the numbers, is pretty insane.

If you believe the numbers and discount out all other factors, Tiger Woods infidelity caused over $12 billion dollars in stock value loss to the shareholders of those companies, such as Gillete, Nike and others.

Accenture was the first company to officially cut ties with the golf star. Razor maker Gillette said that it would not utilize him in advertising for a unspecified time. EA Games which produces a popular line of video games with Woods says there is currently no plan to change that relationship. However, as a one time coder I can ONLY imagine the funny easter eggs that are going to be placed into any future releases of his games!! Watch maker Tag Heuer also dumped Woods from US ad campaigns.

Nike, who's "Just Do It" slogan is known world wide, continues to stand by their man. Given the number of Tiger Woods jokes making the rounds with the word Nike in them though, you'd think they might cut and run.

If your going to build up a person as a roll model, what they do ON their field of play is only 50% of who they are. What they do off the field counts to, and this is one hell of a bone head play he's made. (Multiple times, by all accounts!)

But not all is gloom and doom for the embattled golf star. I heard that he has picked up the lucrative Viagra and eXtenze sponsorships! (kidding)

Personal interjects are JUST my humble opinion, of course.

- Scott