I admit it. I suffer from a rare and often unmentioned disease. No no, i'm not talking about the one where your heart
starts to pound like it's going to come out of your chest. Your vision starts to go red. You turn green, and
bust out of that new $10 tee you just bought at Targe'. You start speaking in short 4 letter word
bursts. Unsuspecting passengers in your car look at you with mouths hanging open, brows furred down
looking at you as if your talking like the adults on a Charlie Brown Cartoon...(Wah wah...wah wah). No no, i'm
not talking about road rage. I'm talking about it's evil twin.
Logo eMotion.
"What the hell are you talking about, Scott?".
Well let you tell you dear reader. It's all about companies that utilize cars and trucks with their logo on it
to increase brand awareness. Common for sure, but if you are business owner let me give you a tip. MAKE SURE
YOUR DAMN EMPLOYEES ARE THE NICEST FRICKEN DRIVES ON THE FACE OF THE EARTH! Why you ask? Because if you
suffer from logo emotion, what happens is very simple. If a vehicle that has a logo on it..(plumber, cable
company, whatever...) happens to perform some idiotic maneuver that affects your safety while driving...this
odd sickness kicks into gear and you NEVER....NEVER...utilize that companies services.
EVER.
There is now one major shipping company, a wireless company, and a few plumbing companies that shall never
see a dime of business from me. So, again...if you are a business owner let me remind you about the
importance of brand association. If you have asshole drivers....that makes you an asshole too.
- Scott